Google, in collaboration with the BFI, has launched a virtual movie hunt as the UK is about to enter another lockdown. This new means of distribution is another example of convergence. There are 40 free movies to find on Google Maps and can be found in relation to the locations of the films. This is a massive tie-in with the new Google Pixel 5G phone as well. These movies include Shaun of the Dead, Skyfall and Wallace and Gromit: Curse of the Were-Rabbit.
The BBFC rating on Shaun of the Dead is 15. There is no regulation through this Google Maps hunt so younger teens will be able to watch it and other movies.
Retromania (Simon Reynolds, 2011) argues that what we would once assume to be ephemeral, is in fact still relevant. This is mainly due to the increase in cheap or free availability to media texts throughout the digital ages.
"These movies are embedded with sensory memories of when we first watched them and whom we watched them with, which are key triggers of nostalgia" - Dr Wing Yee Cheung, senior lecturer in psychology and researcher on nostalgia at the University of Winchester.
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