Wednesday, 25 November 2020

New media replacing traditional media

 MUSIC

Digital

  • Streaming 
    • Free
      • YouTube
    • Paid 
      • Spotify (can be free too)
  • CD (physical)
  • Download
    • iTunes
  • Ringtones
Analogue
  • Cassette
  • Vinyl (gramophone)
  • Sheet music

Album - less & less common - expensive
EP
Single (7in/12in)
Pop charts Top 40 - lead promotion

  • Streaming undermines album
  • Top 40 still around 
    • Based on streaming & physical sales
    • Low visibility
    • Spotify charts
      • Also do playlists - most played
      • Global market
Music Video
  • 1981 - first music video
  • A Hard Day's Night
    • Key archetype of music video
    • Combines performance & narrative
  • Particularly for American market
    • America is too big to do concerts & interviews etc.
  • 80s MTV
    • Banned in Britain
    • Went to reality TV in mid-90s 
  • YouTube created in 2005 + UGC platforms (MySpace - Lily Allen)
    • Music videos go back up again
    • Smartphones
    • UGC/fan videos (convergence)
Alternative Videos
  • One take videos
  • Lyric videos
  • Animated videos
  • Playthrough/tutorial
  • Dance video
  • Teaser
  • Audio
  • Album release 
  • Tour video
  • Unboxing
  • Live Studio
  • Compilation
  • Spotify visualisers
  • Parody

Podcast may kill radio
DAB - Digital Audio Broadcasting
CD killed Vinyl in 80s

No comments:

Post a Comment