- Propaganda model
- Argues that news media doesn't exist to inform us but exists to create an illusion of democracy
5 Filters to remove the ideas/knowledge/arguments that the rich & powerful don't want spread
- Source & Strategy
- Who do you give prominence to?
- Anti-communism
- Anti-left wing (climate change, unions, taxes etc.)
- Flak
- Consistently & routinely attack & undermine the source of hegemonic ideas
- Newspapers all attacked Jeremy Corbin
- Advertiser power
- Main model of monetisation
- Advertisers can choose who will thrive/fail
- @NoMorePage3
- Stop Funding Hate
- Concentration of ownership
- Reach & Murdoch own 5 out of 8 newspapers
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